Innago vs TurboTenant: which is the better fit?
Both Innago and TurboTenant can start at $0 for the landlord, so this comparison is not really “free versus paid.” The differences show up in transaction economics, premium upgrades, workflow emphasis and what you need as the portfolio grows.
Research standard: plan and pricing details are checked against vendor-published sources. When exact portfolio pricing is not public, we label it quote-dependent rather than inventing a number. See our methodology.
Affiliate disclosure: we may earn a commission from Innago through certain links, at no additional cost to you. Affiliate relationships do not determine our rankings or conclusions. Learn more.
Innago vs TurboTenant at a glance
| Factor | Innago | TurboTenant |
|---|---|---|
| Landlord entry price | $0 monthly subscription | Free plan at $0 |
| Paid subscription path | Base platform remains free | Essentials / Pro annual tiers by unit count |
| Published ACH example | $2 transaction fee, tenant by default; landlord can absorb | Fee structure varies by plan/payment feature; Pro highlights waived ACH fees |
| Tenant screening | Applicant-paid screening is part of the fee model | Screening available within the landlord workflow |
| Portfolio pricing pressure | No base subscription increase with unit count | Premium cost changes at 11, 31 and 61+ units |
| Best first look | Cost-conscious self-manager wanting a broad free base | DIY landlord focused on marketing/leasing with optional premium upgrades |
Pricing difference: $0 can mean different things
Innago's core landlord subscription is free, while its public materials explain transaction and screening fees around that platform. TurboTenant also offers a free landlord plan, but adds Essentials and Pro subscriptions priced annually by portfolio size. Neither should be evaluated on “$0” alone.
What happens at 10, 25 and 50 units?
| Portfolio | Innago | TurboTenant Premium benchmark | What to decide |
|---|---|---|---|
| 10 units | $0 base subscription | Essentials $149/yr; Pro $199/yr | Do premium features save enough time to justify paying? |
| 25 units | $0 base subscription | Essentials $199/yr; Pro $399/yr | Compare payment economics and leasing/accounting needs. |
| 50 units | $0 base subscription | Essentials $299/yr; Pro $699/yr | At this size, reporting and repeatable operations matter more than headline price. |
Choose Innago when…
- You want the landlord software subscription to remain at $0 as units grow.
- You are comfortable with a transaction/service fee model.
- You want to test a broad property-management workflow without a paid upgrade decision.
Choose TurboTenant when…
- Its advertising, lead and leasing workflow is central to how you manage vacancies.
- You want a free starting point but like the option of Essentials or Pro.
- You are willing to pay an annual premium subscription for accounting or convenience features when needed.
What if neither is deep enough?
At 50+ units or when managing for outside owners, compare professional suites and service-assisted models too. See Buildium pricing, Hemlane vs TurboTenant and our 50-unit guide.
Visit Innago See TurboTenant pricing
Affiliate disclosure: we may earn a commission from Innago if you become an eligible customer through our link, at no additional cost to you. The TurboTenant link on this page is not marked as an affiliate link.
Official sources
Research and pricing references reviewed October 8, 2026.